A successful marketing strategy has, at minimum, two prongs. The first focuses on customers - how to keep them and how to increase what they spend. The second obviously focuses on attracting new customers. Finding, developing and nurturing prospects requires an organized and systematic approach. The first step in that process often starts with a targeted mailing list.
Cultivating the best possible list depends on developing an accurate and insightful prospect profile.
With Directions has years of experience fine-tuning profiles for businesses of all types. Depending on the parameters of the profile we develop, the next step is to determine which of our numerous data sources best fit. No matter what your business needs to begin or enhance prospecting and lead generation we can help. From direct marketing list acquisition and database marketing services we provide tools and guidance designed to increase response and improve the overall return on your marketing investment.